Recently we interviewed Lars Wrobbel, a financial blogger and entrepreneur that came to visit Bondora HQ in Tallinn. Lars has used the Invite Friends programme very successfully thanks to documenting his own investing experiences on his blog. While this is only a small part of what he does, he plans to focus even more on his bigger projects and quit his full time job next year, freeing up more time for travelling.
The Invite Friends program is not exclusive to bloggers or social media influencers with large followings, anyone can get started today by sharing their unique link within their own social media network, work place chat or to friends and family interested in investing.
You’ve just had a tour of the Bondora office a few minutes ago, can you tell us your immediate thoughts on what it’s like?
It’s very different to my office in Germany (*laughs*), because my office in Germany is like a bank. Here it’s very colorful and looks like a lot of fun.
Tell us a bit about yourself and what you do.
I started blogging in 2015, in addition to that I started an Amazon business in the middle of 2016 and this is now my main project.
I produce my own books on Amazon, namely e-books and print books. My goal is to be better than the official publishers, currently this is going very well. I have some others writing for me, I also do the research looking in to what the key words are and what is most appealing to readers.
“I simply document my own progress with my Bondora account and what I do with my own investments”
Why did you start referring people to Bondora?
Bondora was the second P2P platform I used. I only write about my own experiences on my blog, so it essentially was not my plan to refer other people to Bondora. I actually never recommend people to use Bondora.
I simply document my own progress with my Bondora account and what I do with my own investments, I feel this is more genuine because my readers are making the decisions themselves to start investing. Of course, it is very nice that I can still earn money as a result of this from Bondora’s Invite Friends programme but this is not my main focus.
How do you successfully refer so many people to Bondora?
My blog is definitely the easiest way because through my own experience, I can build up trust with the readers and it has a much bigger reach. I publish an article every second weekend, every article takes up around 4 – 6 hours of my time depending on the content. I also have YouTube videos now which takes up my time, for example producing the content. The videos have the same content as the articles in my blog, but I reach new people this way.
“One of the most appealing things about blogging is that I can make the location independent, I could be in Chiang Mai or Bali, and it doesn’t matter.”
Outside of your own projects, are you still employed?
I am still employed, but I will quit my full time job next year so I can travel more and focus on my own projects. I work 14 – 15 hours per day, but I still ensure I make time for my independent work. One of the most appealing things about blogging is that I can make the location independent, I could be in Chiang Mai or Bali, and it doesn’t matter. This is my long term goal.
You can check out Lars’ blog here.