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P2P Lending – At the forefront of a financial revolution

The financial world has witnessed the launch of many innovative products and services in recent years. Well-known examples include Bitcoin and other so-called cryptocurrencies, which many view as a substitute for traditional currencies; digital payment services that make taking care of bills and sending funds to family and friends a lot easier than it used to be; and online financial portals that allow people to access and monitor bank and other accounts from one location.

However, few of these innovations have proved to be the game-changer that peer-to-peer lending has been. In less than a decade, P2P lending has become a mainstream financial resource helping to match those who are seeking to borrow money for various reasons with those who are looking to earn more on their money. In fact, the global peer-to-peer market is expected to grow at a compound annual rate of nearly 50% through 2024, according to Transparency Market Research.

So, what is P2P lending?

For those who have not yet taken advantage of this investing alternative, the obvious questions are “What are the things you need to know about P2P lending?” and “How does P2P lending work?” As with many innovative offerings, the practical aspects can seem daunting at first. In truth, it's not that complicated. One reason why is that the established leaders in online P2P lending, or "marketplace lending," as it is also called, are firms that know what their customers want.

But they don't just understand what it takes to satisfy those who are looking for a better deal than they get from banks, brokers and other intermediaries. Major technological advances and the global reach of the internet have enabled them to turn their service-focused ambitions into an exciting and powerful reality. At the best P2P platforms, it typically takes only minutes – and a few clicks or touches, depending on whether you are using a computer or a phone – to sign up and start taking part, which is well suited to today’s fast-paced world.

Putting your money to work – quickly and easily

For those who are looking to earn attractive risk-adjusted returns, the next step is to provide the necessary details, including how much you want to invest and the strategy you prefer, which can be as hands-on or as hands-off as you prefer. You will also arrange to fund the account with an amount that makes sense for you and your long-term financial goals. Once that's taken care of, you can immediately put your money to work making loans to creditworthy borrowers.

Of course, at reputable online P2P lending sites, those who are seeking financing are evaluated based on well-honed underwriting standards, which helps ensure that they are being offered interest rates and other terms that are appropriate to their circumstances. Seasoned lenders such as Bondora also work with institutional-quality service providers and, even more important, have their own skin in the game, which means they care about the quality of the loans on offer. And for those rare occasions when borrowers don’t live up to their responsibilities, Bondora has a well-managed default-control process in place.

In a nutshell: Bondora p2p lending platform benefits

In reality, this is how most P2P lending marketplaces work, but some firms give their customers a whole lot more. At Bondora, for instance, investors have considerable flexibility when it comes to their investing strategy. The firm knows that its customers, who hail from many countries around the world, can have very different needs and expectations when it comes to managing their finances and preparing for the future.

If you want to be intimately involved at every step of the way, Bondora offers in-depth historical data about creditworthiness and lending trends, as well as tools that allow you to fine-tune your strategy as much and as often as you like. However, if you prefer a less time-consuming approach, or just want to rely on Bondora's proven algorithms for identifying and selecting attractive opportunities, that option is also available.

What is P2P lending liquidity?

Even knowing all that, it’s a good bet that there are other things you need to know about P2P lending. Many customers might wonder, for example, how long their money will be tied up if they invest in this way. While it's true that the loans on offer generally have terms ranging from six to 18 months, that doesn't mean you have to be fully or even partially committed for that period of time.

Indeed, one of the many Bondora P2P lending platform benefits available to investors is the ability to quickly and easily determine what happens to their money once it is in their account. Through sophisticated technology and user-friendly interfaces, the Bondora P2P lending marketplace provides you with two ways to ensure your funds are being deployed in the manner that suits you: a one-click lending liquidity feature and the option to automatically fund new loans – through Portfolio Manager or Portfolio Pro – that meet certain criteria.

How can you benefit from P2P lending liquidity?

In fact, aside from giving you complete control over your investing strategy, today's technology enables you to take charge of P2P lending liquidity. What this means is that you determine how much cash you need to have on hand to accommodate changes in circumstances or other needs or requirements you might have. If, for example, you find that you have unexpected bills to pay or that your financial goals have changed, you can make the necessary adjustments in the blink of an eye.

Better yet, as with all of the other customer-oriented features that Bondora offers, you don’t have to initiate this action each and every time. Instead, using the automatic liquidity options that are available to all investors after signing in, you can arrange – at regular intervals or under conditions you determine – to either liquidate some portion of the loans you hold or take advantage of opportunities in Bondora’s active secondary loan marketplace. You’ll be secure in the knowledge that your money is being managed the way you like.

A great way to achieve your financial goals

All of these features and user-friendly advantages don’t even touch upon one big reason why investing in P2P lending makes a lot of sense. At Bondora, don’t just gain access to an asset class that has proven itself over time. You also benefit from what professionals have long described as the financial world’s only “free lunch”: diversification. In fact, you end up being diversified in two ways: you avoid having all your (investment) eggs in one basket, and your risk is spread among different creditworthy borrowers and loans.

Simply put, you shouldn’t just look at P2P lending as a new method of financing. Instead, you should see it for what it is – a sophisticated but easy-to-use strategy for achieving long-term financial security. Regardless of your individual circumstances or how much you have to invest, this innovative online investing alternative has a great deal to offer. Isn’t it time that you got involved?

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